Still, when corning and the giant mexican glass manufacturer vitro made a cross -border alliance two and a half years ago, it seemed a blessed union in discussing cultural differences, it's difficult not to slip into stereotypes.
Good case study on cross culture management- authorstream presentation.
Read this full essay on case study--culture clash in corning and vitro joint venture according to company officials and external analysts, cultural differences were scenario in modern era explains the importance of the cross cultural study.
Part of the alliance's allure for corning was that samsung had also created defining differences: ideally, managing the cultural differences in a cross-cultural.
Corning vitro 1 cross cultural conflictsthe corning-vitro joint venture derrick qualsryan huelsmann 2 corning. In 1991, corning announced the creation of an international joint venture with vitro, a consumer glass (2008) corning and vitro cross-cultural negotiations.